We are the people we admire

Digital media has given me endless opportunities over the years.

Web design, perl coding, and databases opened up a world of possibilities. Blogging and podcasting legitimised personal creativity. Social media has provided a valuable communication platform too.

There’s an underlying need to keep it all fresh though because we fall into habits online far more quickly than we realise.

Familiar-looking content becomes tired. Messages get overlooked. Opportunities missed.

None more so than on Linked In. It’s a valuable destination for a freelancer – a kind of department store full of people you’d like to work with, and some people you absolutely wouldn’t.

It’s where content production and personal PR meet. It’s a fascinating place.

LinkedIn is based on one central piece of content: your CV. The interesting thing for me is that I rarely look at other people’s CVs – I look at what they’re saying first.

What someone says day-to-day is far more interesting and relevant to me than what they did ten years ago.

So I’ve been thinking about that idea – listening first to what people say on LinkedIn – and seeing what change I could bring about to communicate differently on the platform.

That change in content for a digital platform dedicated to fostering professional relationships a consequence of a negative experience by the way. It’s about wanting to be distinctive.

Because really and truly, how on earth do you stand any kind of chance of establishing a fruitful relationship with someone, if you haven’t shown something of your authentic self in the first place?

That’s why I’m going to go through a long list of people who shape my thinking and featuring them on my LinkedIn profile.

I want to introduce to you the people I admire.

By discovering them, you’ll get much a richer impression of me.

Read about the first person on my list, Ellie, on LinkedIn

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